Best fit for:
• Anyone interested in learning to think critically and strategically.
• Highly creative individuals.
• Students who are comfortable with technology or highly adaptive, especially in social media.
Our Undergraduate Admissions team can help!
Leveraging the online world.
Digital marketing teaches students how to use social media, email, search engine placement, and other digital tools for success and outreach. As online purchasing and consumer screen time grows, digital marketing has emerged as a fast-growing career track with many in the industry commanding a starting salary of $75,000 or more.
Our business programs embrace liberal arts education, which develops nimble minds for a fast-changing workplace. The Digital Marketing Concentration will equip students with skills that many employers are demanding.
After becoming grounded in core business fundamentals during their first two years, students become immersed in Digital Marketing courses, including several that are being offered through a partnership with a unique consortium of colleges and universities. Our classes are taught by faculty with real-world experience – and broad real-world contacts. Piedmont also works with students to secure internships and develop contacts in professional organizations.
What classes will I take?
BUSA 2030. Information Systems for Business
ACCT 2010. Financial Accounting
ACCT 2020. Managerial Accounting
BUSA 2140. Legal Environment of Business
BUSA 2210. Introduction to Macroeconomics
BUSA 2700. Principles of Management
BUSA 2200. Principles of Marketing
BUSA 3400. Business Finance
BUSA 3500. Business Analytics II
BUSA 3700. Project Management
BUSA 4000. International Business
BUSA 4030. Management Information Systems
BUSA 4400. Strategic Management
BUSA4150. Digital Marketing
BUSA3250. Consumer Behavior
BUSA3150. Social Media Marketing
BUSA3950. Search Engine Optimization / Search Engine Marketing
BUSA4650. Digital Marketing Analytics
BUSA4120. Sports Marketing
BUSA4250. Sales Management and Personal Selling
BUSA4355. Advanced Business Analytics
BUSA3750. E-mail Marketing
BUSA4700. Business Internship
BUSA4842. The Marketing and Management of Special Events
BUSA4993. Special Topics
MCOM3700. Advertising and Communications
MCOM3900. Public Relations
Prepare to Make a Life
What can I do with a major in
Piedmont students have gone on to pursue careers in:
- Content Manager and Strategist
- Virtual Reality Developers and Editors
- SEO/SEM Specialist
- Digital Marketing Manager
- Social Media Manager
- Marketing Manager