Interested in Digital Marketing?
Our undergraduate admissions team will contact you with more information.
Our Undergraduate Admissions team can help!
BUSA 2030. Information Systems for Business
ACCT 2010. Financial Accounting
ACCT 2020. Managerial Accounting
BUSA 2140. Legal Environment of Business
BUSA 2210. Introduction to Macroeconomics
BUSA 2700. Principles of Management
BUSA 2200. Principles of Marketing
BUSA 3400. Business Finance
BUSA 3500. Business Analytics II
BUSA 3700. Project Management
BUSA 4000. International Business
BUSA 4030. Management Information Systems
BUSA 4400. Strategic Management
BUSA4150. Digital Marketing
BUSA3250. Consumer Behavior
BUSA3150. Social Media Marketing
BUSA3950. Search Engine Optimization / Search Engine Marketing
BUSA4650. Digital Marketing Analytics
BUSA4120. Sports Marketing
BUSA4250. Sales Management and Personal Selling
BUSA4355. Advanced Business Analytics
BUSA3750. E-mail Marketing
BUSA4700. Business Internship
BUSA4842. The Marketing and Management of Special Events
BUSA4993. Special Topics
MCOM3700. Advertising and Communications
MCOM3900. Public Relations
Creating Value Online.
Every day, over 95 million photos and videos are shared on Instagram alone. Without knowledge in digital marketing, it is difficult for many organizations to know how to have one of their photos noticed by the right consumer at the right time.
Students who pursue digital marketing learn how to use search engine marketing, social media, email, and other digital marketing tools for success. Given that many of the first brand interactions a consumer has with a business are online or via a mobile phone, the need for marketers with experience and knowledge in digital marketing, digital analytics, and user experience will continue to grow.
At Piedmont University, the Walker College of Business embraces liberal arts education — developing nimble minds for a fast-changing workplace. Students pursuing digital marketing are equipped with strong interpersonal skills and wide-ranging knowledge across the university’s curriculum. After becoming grounded in core business fundamentals during their first two years, students then become immersed in their digital marketing coursework. These courses provide both theory and practice in specific areas of digital marketing, such as search engine marketing, digital analytics, content marketing, and social media. At graduation, students are equipped for success with well-regarded certifications from Google and Hubspot. Classes are taught by faculty with real-world experience and a broad range of longstanding business relationships.
Piedmont Helps Launch Your Career in Digital Marketing
Digital marketing graduates have a wide range of opportunities after graduation. Students may pursue careers in the broad category of digital marketing but may also choose to specialize in search engine marketing, social media, or other areas. Piedmont faculty work directly with students to help them secure internships and develop contacts in professional organizations, including the American Marketing Association, to help them prepare for success in the workplace.
Reach Your Peak Potential.
Piedmont graduates in Digital Marketing pursue careers in:
- Digital Marketing
- Search Engine Marketing
- Social Media Management
- Community Management
- Public Relations
- Brand Strategy
- User Experience
- Content Production and Management
- Virtual Reality Development
Adapting to an ever-changing economy and job outlook, Piedmont University announced today that…Keep Reading Piedmont launches digital marketing program