Digital Marketing | Piedmont University

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Creating Value Online.

Every day, over 95 million photos and videos are shared on Instagram alone. Without knowledge in digital marketing, it is difficult for many organizations to know how to have one of their photos noticed by the right consumer at the right time.

Students who pursue digital marketing learn how to use search engine marketing, social media, email, and other digital marketing tools for success. Given that many of the first brand interactions a consumer has with a business are online or via a mobile phone, the need for marketers with experience and knowledge in digital marketing, digital analytics, and user experience will continue to grow.

At Piedmont University, the Walker College of Business embraces liberal arts education — developing nimble minds for a fast-changing workplace. Students pursuing digital marketing are equipped with strong interpersonal skills and wide-ranging knowledge across the university’s curriculum. After becoming grounded in core business fundamentals during their first two years, students then become immersed in their digital marketing coursework. These courses provide both theory and practice in specific areas of digital marketing, such as search engine marketing, digital analytics, content marketing, and social media. At graduation, students are equipped for success with well-regarded certifications from Google and Hubspot. Classes are taught by faculty with real-world experience and a broad range of longstanding business relationships.

Piedmont Helps Launch Your Career in Digital Marketing

Digital marketing graduates have a wide range of opportunities after graduation. Students may pursue careers in the broad category of digital marketing but may also choose to specialize in search engine marketing, social media, or other areas. Piedmont faculty work directly with students to help them secure internships and develop contacts in professional organizations, including the American Marketing Association, to help them prepare for success in the workplace.