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Recent changes in both data collection and data analytics have transformed decision-making methodologies in organizational settings. The ability to create knowledge from big data sets through the use of data analytics will be a critical element in sustaining competitive advantage. Within organizations, as planners craft strategy, as decision-makers select alternatives, the data analyst becomes an integral part of the modern organizational structure, and accordingly, the data analyst position will be the fastest-growing new job opportunity in business for the next 10 years. For these reasons, every concentration in the business program has been modernized and business analytics has been added as a new certificate.
With the completion of the certificate program, students will possess:
- An awareness of current ethical concerns that may arise from business analytics and key principles of ethics
- An understanding of the key foundational concepts of statistical inference (central limit theorem, properties of a normal distribution, and probabilities theory)
- An understanding of the principles of business to which analytics can be applied (such as management and marketing)
- An ability to run common analytical techniques in analytics software such as SPSS, R and/or Python
- An ability to design and carry out an analytical project
- An ability to communicate the findings of analytics in a way that is understandable to decision-makers.
What classes will I take?
ACCT/BUSA 3306 Applied Ethics, 3 credit hours
BUSA 3500 Business Analytics II, 3 credit hours
BUSA 3580 Data Analysis and Visualization, 3 credit hours
BUSA 4355 Advanced Business Analytics, 3 credit hours
BUSA 4950 Business Analytics Practicum, 3 credit hours
Choose three electives from the following:
ACCT 3100, Cost Accounting
ACCT 4600, Auditing
BUSA 3340, Sports Economics
BUSA 3515, Qualitative Analysis for Business
BUSA 4310, Investment Management
BUSA 4700, Business Internship
BUSA 4800, Quality Management
BUSA 4980, Special Topics: Entrepreneurship
BUSA 4990, Directed Travel Study
MATH 2300, Discrete Mathematics
MATH 2450, Calculus I
MATH 2460, Calculus II
MATH 2470, Calculus III
MATH 2600, Linear Algebra
Statistics is a prerequisite for most courses in the certificate program unless the student is a current undergraduate.
For non-degree seeking students with a BA or BS from any accredited college or university, eligibility requires a GPA of 2.5 or better from the most recent degree, good academic standing from the former institution, and a statement of intent as to why the applicant wants to take non-degree classes.