Marketing | Piedmont University

This program
Best fit for:

• Anyone interested in learning to think critically and strategically.
• Students who are creative, yet analytical.
• “Big picture” thinkers.

COLLEGE OF BUSINESS

FINANCIAL AID

Who will my professors be?

Stephen Carlson

Professor, Business

706-778-8500 x1905

Meet more Business Faculty

QUESTIONS?

Our Undergraduate Admissions team can help!

Undergraduate Admissions
P: 706-776-0103
E: ugrad@piedmont.edu

Make excelling your brand.

It seems everyone considers himself or herself a marketing expert. Sorry to disappoint, but that title goes only to well-schooled individuals with:

The instincts to understand people and businesses.

The ability to mesh strategy with creativity.

The confidence to make critical judgement calls.

While those talents may seem a tall order, they are natural outcomes from the Marketing Concentration of the Walker College of Business

Getting into the minds of consumers and businesses — comprehending their needs and wants — is the first requirement for someone set on a career in sales, advertising, consumer relations, brand management, or marketing research. And it’s a key requisite for graduate school. It is by no means the only requirement. There is also the ability to analyze information, formulate multi-platform marketing strategies, and develop concepts that engage the customer.

At Piedmont, that transformational skill set is inspired by faculty who have practiced (and continue to practice) what they teach. It is covered in classes that span from Entrepreneurship to Sports Marketing and then brought into practical focus through internships, Maymester opportunities, and by teaming with classmates to tackle real projects for real clients.

What classes will I take?

Business Core Requirements

BUSA 2030. Information Systems for Business
ACCT 2010. Financial Accounting
ACCT 2020. Managerial Accounting
BUSA 2140. Legal Environment of Business
BUSA 2210. Introduction to Macroeconomics
BUSA 2700. Principles of Management
BUSA 2200. Principles of Marketing
BUSA 3400. Business Finance
BUSA 3500. Business Analytics II
BUSA 3700. Project Management
BUSA 4000. International Business
BUSA 4030. Management Information Systems
BUSA 4400. Strategic Management

Marketing Concentration

BUSA 3306. Applied Ethics
BUSA 3250. Consumer Behavior
BUSA 3515. Qualitative Analysis for Business
BUSA 4300. Small Business Management
BUSA 4550. Organizational Behavior and Leadership Theories

Electives

ACCT 3100. Cost Accounting
BUSA 3130. Financial Institutions and Markets
BUSA 3340. Sports Economics
BUSA 3602. The Hospitality and Tourism Services Industry
BUSA 3612. Wine Industry Management
BUSA 3802. The Hotel Development Process
BUSA 3842. Cost Control in the Hospitality and Tourism Industry
BUSA 4120. Sports Marketing
BUSA 4150. Digital Marketing
BUSA 4250. Sales Management and Personal Selling
BUSA 4310. Investment Management
BUSA 4700. Business Internship
BUSA 4852. Club Management
BUSA 4882. Technology in the Hospitality Industry
BUSA 4892. Practicum
BUSA 4993/ACCT 4993. Special Topics
MCOM 3700. Advertising and Communications

Note: Students interested in the area of Sports Marketing should consider BUSA 3340 and BUSA 4120 as electives above.

Prepare to Make a Life

What can I do with a major in MARKETING?
Piedmont students have gone on to pursue careers in:

Advertising & Promotions Manager
Content Strategist
Copywriter
Data Scientist
Market Research Analyst
Marketing Specialist
Marketing Manager

State-of-the-Art Spaces

The Smith Williams Art Studios house dedicated spaces in ceramics, drawing, digital fabrication, graphic design, painting, photography, printmaking, and sculpture. The Mason-Scharfenstein Museum of Art houses a permanent collection and holds exhibitions bringing artists from around the world to Piedmont University.