Harry W. Walker School of Business
The Harry W. Walker School of Business prepares engaged learners for successful careers by offering undergraduate and graduate business programs of distinction, delivered by a talented and caring faculty, with an emphasis on academic rigor, ethical integrity, individual attention, and performance excellence.
Harry W. Walker School of Business Goals
Students graduating with an undergraduate business degree will have developed:
- A working knowledge of the functional areas of business
- An ability to use critical thinking skills
- An ability to perform research
- An engaged attitude toward business education activities
NICK KASTNER ('03, '06 MBA)
Kastner (’03, MBA ’06) of Gainesville has received multiple local, regional and national awards for his work in marketing including the Outstanding Process Improvement Award from the University System of Georgia and the American Bankers Association (ABA) James H. Donnelly Award of Excellence. In 2018, he served as a co-author for a peer-reviewed journal article on the topic of agile project management. Nick currently serves as the Director of Brand and Digital Strategy for Forum Communications and is a Certified ScrumMaster (CSM) and Certified Agile Marketing Specialist (CAMS).
Concentration in Accounting
The Accounting concentration provides a doorway to many career opportunities both within and outside of accounting. The degree may lead to certification as a public accountant or certified management accountant and will prepare graduates for employment in the manufacturing and service industries as well as for government service. A background in accounting is also an excellent foundation for graduate school in business or law.
Concentration in Business Analytics
The Business Analytics concentration focuses on how businesses gather data to create useful business models. Designed for students who are strong in math and computer technology—who also think creatively—it is the perfect program for students who want to work on a degree in business and a minor in mathematics.
Concentration in Finance
The finance concentration helps students develop the solid foundation in financial principles and practices valued by successful business professionals. Students develop their analytical skills, study the role of financial institutions and markets in the global economy, and explore the use of financial management tools and techniques in the overall strategic management of the firm. The study of finance prepares students for careers in commercial and investment banking, corporation finance, investment analysis and management, and financial analysis. This concentration also provides sound preparation for graduate study.
Concentration in Hospitality & Tourism Management
Concentration in Logistics and Global Operations
Concentration in Management
The management concentration provides students with a broad set of skills, knowledge, and perspectives to pursue careers in a variety of organizations and industries. The management concentration provides a solid foundation for graduate study in MBA programs or law school. The management concentration focuses on topics fundamental to the success of leaders and organizations.
Concentration in Marketing
The study of marketing explores the dynamic processes in which persons and organizations anticipate and satisfy the needs and wants of consumers. Students develop an understanding of the concepts and functions of marketing, including an appreciation of consumer orientation and the refinement of the skills and abilities needed to analyze and formulate marketing strategies. This concentration is particularly relevant to the student planning a career in sales, advertising, consumer relations, brand management, and marketing research. This concentration also prepares students for graduate study.
Accreditation Council for Business Schools and Programs (ACBSP) Quality Assurance Report
The Walker School of Business received national accreditation in November 2007 and is reaccredited through 2029 from the Accreditation Council for Business Schools and Programs (ACBSP) for both the undergraduate and graduate business programs. ACBSP’s mission is to establish, promote, and recognize education programs, teaching of business courses, and student learning outcomes in colleges and universities throughout the United States and abroad.
Stories & Highlights
The Nonprofit Path to a Rich Life
Conference focuses on tourism, hospitality
Hospitality and tourism has grown to be the second-largest industry in Georgia. Professionals from this $60 billion dollar industry were welcomed by the Piedmont American Marketing Association Chapter (AMA) to educate students on their various fields.
On November 8 over 80 students participated in the sixth Annual Piedmont AMA Regional Collegiate Conference in the Student Commons at the Demorest Campus. The event featured various speakers, roundtable workshops, marketing strategy competitions, and an alumni panel.
The conference revolved around a theme of Hospitality and Tourism. Keynote speaker, Ed Walls, General Manager at Chateau Elan Winery and Resort, and industry leaders from Delta Air lines, Temperance House Fine Coffee and Apple Mountain Resort educated students and faculty on the various aspects of the industry. Roundtables allowed students to ask questions and gain insight from practicing professionals.
Piedmont AMA also brought in a five-member alumni panel with a variety of business experience. Some of these alumni helped judge the marketing strategy competition, which was awarded to seniors Victor Munoz from Norcross, Georgia and Brandon Ramos from Dacula, Georgia.
Lisa Mann, Piedmont College Director of Career Services, commented that “the student interaction with employers was both positive and beneficial with future career plans. These interactions and networking opportunities with employers are crucial for students in the job search.”
By Maggie Moody
The Gospel & Gross Margins
For many, an internship or real-life work experience can affirm a career choice. For others, like Garrett Moore ’19, the impact can have the opposite effect.
And that’s good too.
A finance major who graduated in May, Moore was one of five students who worked with First Presbyterian Church of Clarkesville on a special procedures report this year that reviewed and summarized the organization’s annual budget and financial statements.
His role in the three-month project was to analyze the church’s personnel-related expenses. He examined payroll, pension plans and healthcare costs, ultimately completing a three-page report.
While not unpleasant, Moore said the work was not fulfilling. Afterwards, he shifted his career interest from financial auditing to analyst. FULL STORY
What’s Piedmont’s brand?
A senior business administration major, Mallory Newsome describes Piedmont's brand as "community-centered and tight-knit."
While that is her perception, Newsome, a native of St. Augustine, Florida, wanted to know what other students, specifically graduate students, think.
As part of a research project Newsome and five other undergraduate students, interviewed a handful of graduate school students this fall through focus groups. What do you think of when you hear the words 'graduate school'? What images come to mind when you think of graduate school at Piedmont?
"The goal of this research is to pinpoint when, where, and how Piedmont interacts with potential graduate students," said Newsome. "We wanted to gain insight about where and how this process should be improved to gain turn more prospective graduate students into Piedmont graduate students."
Other students participating in the research, which is part of Professor Susanna Warnock’s class on qualitative analysis were Aleea Bishop, Rowan Bumpass, Rachel Irby, Eric Lopez, and Carson Porterfield.
The groups' findings will be presented at the Piedmont Symposium April 17 in the Swanson Center for the Performing Arts. In all, more than 60 students will present posters, discuss research and perform works of music and theatre at the day-long event. MORE INFO
A Heartfelt Story: The Story of Morgan Rolston & Dr. Steve Carlson
Morgan Rolston faced real-life health issues and a heart surgery in 2017. With the help of Dr. Steve Carlson and other faculty, she was still able to manage the rigor of her studies, and went on to win a national award. READ MORE