Business Analytics
Why Pursue Business Analytics?
Modern businesses gather and analyze data like never before. But someone must gather, process, and weigh that data to shape a successful business model. That’s where you come in. A business analytics professional is highly sought-after in the job market. And if you pursue a business analytics concentration at Piedmont University, you will enter the professional sector with much to offer.
Because our professors have real-world experience and know modern trends in technology, they designed a business analytics concentration that combines both theory and practice. It’s not just number crunching and technology, it features so much more. In fact, this degree is perfect for students that are strong in math and computer technology – but who also think creatively.
How a Piedmont Business Analytics Concentration Helps You
The Piedmont Business Analytics concentration helps graduates drive performance in their careers.
- Graduate with a well-rounded knowledge of your profession.
- Understand how to use the latest data gathering and analytical technology.
- Build relationships through the business program that teach you how to foster relationships in the business world.
- Build professional connections through Piedmont’s network of connections and internships.
- Leverage the latest developments in AI technology to simplify tasks.
Career Opportunities
A Business Analytics concentration from Piedmont opens doors and a wide range of professional pursuits. For instance, our graduates have gone on to build careers as:
A business analytics concentration provides strong skills in data collection, statistical analysis, and data visualization to extract insights from complex datasets. It also trains you to use tools like SQL, Python, and Tableau to support data-driven decision-making across industries.
This concentration focuses on interpreting business data to improve performance, optimize processes, and guide strategic planning. It also builds your ability to turn raw data into actionable insights that solve real business problems.
With training in modeling, forecasting, and optimization, a business analytics concentration equips you to solve logistical and efficiency challenges in operations. It combines data science and decision theory to improve productivity and resource allocation.
A business analytics background teaches you how to analyze customer behavior, segment markets, and forecast trends using data. It also equips you to design and interpret surveys, focus groups, and digital campaign data for informed marketing decisions.
This concentration develops your skills in statistics, programming, and predictive modeling, all essential for quant roles in finance and tech. It also emphasizes mathematical analysis to support investment strategies and risk management.
A business analytics concentration enhances your ability to assess financial data, model scenarios, and forecast future outcomes for clients. It supports data-informed financial planning tailored to individuals' goals and risk profiles.
With expertise in financial modeling, trend analysis, and performance metrics, this concentration prepares you to evaluate investments and guide corporate financial strategies. It also sharpens your ability to interpret market data and economic indicators.
A concentration in business analytics teaches you to gather and transform data into dashboards and reports that guide strategic decisions. It also focuses on leveraging tools like Power BI and data warehousing systems to improve business visibility and efficiency.
More About Business Analytics
Learn more about Business Analytics and the variety of options available to you as a Piedmont student.
As a member of Piedmont’s Walker School of Business, you will be required to complete 120 credit hours to obtain your BS of Business Administration, with a concentration in Business Analytics. Your classwork will feature a well-rounded mix of classes to provide you with critical thinking skills and a flexibility that will serve you throughout your career.
Our business programs embrace a liberal arts education, which develops nimble minds for a fast-changing workplace. The Business Analytics concentration incorporates adventurous thinking with required skills in statistics, research, data mining, and business model building. At Piedmont, you will learn solid math skills, comfort with technology, and a real business sense – so that you can ask the right questions. Combine those distinctions with a clear-eyed focus on ethics, the most up-to-date curriculum, independent research – and you can see how this degree can transform you into an industry innovator.
Students in Piedmont’s business analytics concentration always enjoy a low student-to-teacher ratio. This allows our students to forge meaningful relationships with their instructors, classmates, the material, and themselves. Courses are delivered in-person on the Demorest campus – a place where students develop a sense of family and community that aids their academic pursuits.
Related Programs
Intrigued by business analytics? You might also be interested in one of these programs:
Meet our Faculty
Meet our talented faculty with both academic and professional experience in business analytics.
Where do I start?
To begin your journey toward earning an accounting degree at Piedmont University, you can start by applying today! Or, schedule a campus visit and meet with admissions and financial aid advisors, as well as faculty members in business analytics.