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Mass Communications

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A Closer Look

Why Pursue Mass Communications?

No matter how much our modes of communication may change, the world always needs people who can deliver a clear, concise message. It’s even better if you know how to captivate people with that information. At Piedmont University, our mass communications major will teach you how to reach intended audiences, deliver exacting messages, and weave enthralling stories through a wide range of media channels.

Students in our program develop broad-based media skills through classes and hands-on experience in print, video, audio, digital, social media, and other emerging media channels. Beyond that, we challenge you to research communications styles and trends so that you are prepared for emerging trends – as well as understand traditional deliveries. The results are that our students can readily handle communications in a wide range of occupations, as well as be prepared for coursework at the graduate level.

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How a Piedmont Mass Communications Degree Helps You

A mass communications degree helps you develop strong skills in writing, media literacy, public speaking, and digital content creation, preparing you to communicate effectively across various platforms. It opens career opportunities in journalism, public relations, advertising, broadcasting, and social media by teaching you how to craft messages that inform, persuade, and engage diverse audiences.

  • Learn how to captivate an intended audience with the perfect delivery – no matter if it’s written, spoken, or visual. 
  • Gain real-life experience through a wide range of internship and work-based learning options both on and off campus. 
  • Learn what moves people and what matters in information gathering and dissemination. 
  • Gain an ethical understanding of how to communicate so that you build trust and loyalty from your audience.  

Career Opportunities

A mass communications degree from Piedmont opens doors and a wide range of professional pursuits. For instance, our graduates have gone on to build successful careers in:

Print Journalism

A mass communications degree teaches strong writing, editing, and research skills essential for producing clear and engaging news content. It also develops ethical reporting practices and an understanding of the media’s role in society.

Radio Journalism

This degree provides training in audio storytelling, scriptwriting, and voice presentation for broadcast news. It also equips you to conduct interviews, produce segments, and operate sound equipment effectively.

Television Journalism

Mass communications programs cover video production, on-camera reporting, and news writing for visual media. They prepare you to work under tight deadlines while maintaining accuracy and audience engagement.

Multimedia

A degree in mass communications combines skills in video, audio, photography, and digital editing to produce content across multiple platforms. It also fosters adaptability to evolving media formats and audience expectations.

Public Relations

Mass communications prepares you to craft compelling messages, manage public image, and build relationships with media outlets. It also teaches crisis communication and strategic campaign planning.

Internet Applications

This degree includes digital communication strategies and content creation tailored for web platforms. It helps you understand how to use social media, blogs, and online tools to reach and engage target audiences.

Advertising & Promotion

Mass communications trains you in persuasive messaging, branding, and audience analysis to create effective advertising campaigns. It also covers media planning and market research fundamentals.

Website Management

Through courses in digital media and communication strategy, this degree helps you manage content, user engagement, and branding on websites. It also provides skills in content writing, layout planning, and basic SEO.

Sales

A background in mass communications strengthens your interpersonal and persuasive communication skills, which are vital in sales roles. It also teaches you to tailor messages to audience needs and build long-term customer relationships.

Telecommunications

This degree offers knowledge of media technology, broadcasting systems, and communication networks essential for the telecommunications industry. It also builds strong analytical and communication skills for managing information flow.

More About Mass Communications

Learn more about Mass Communications and the variety of options available to you as a Piedmont student.

Degree Requirements

Mass Communications majors must complete 120 hours at Piedmont University – including 49 hours in the mass communications major and 27 hours of electives. Students will also complete a practicums – which requires 30 hours of documented work and a paper. Students will also complete a set of general education coursework as part of Piedmont’s commitment to liberal arts education. 

What Classes Will I Take?
Gain Real-World Experience – from the Comfort of Campus

Piedmont majors work in various areas of student media, which serves as excellent preparation for professional careers. Leadership opportunities at Piedmont include: 

  • Society of Collegiate Journalists 
  • Student Leadership Council 
  • The Roar student news organization 
  • The Yonahian yearbook 
  • WPCZ-LPFM “Z-98.7”, student radio station 
  • Roar student video productions 
  • Roar Podcasting Network 
  • Speech and Debate Club 
  • Rotaract Club 
Take Advantage of Our Professional Network

This course of study incorporates client-based projects and internships that prepare students for a spectrum of career opportunities, including advertising, broadcasting, public relations, journalism, videography, and digital media design and management. Recent graduates are working in communications roles at Fortune 500 companies, including Chick-fil-A, Delta, and Warner Media. 

What could be your future

Related Programs

Intrigued by Mass Communications? You might also be interested in one of these programs:

Sports Communications Prepare yourself for a career in sports journalism, sports broadcasting, sports marketing, and collegiate and professional athletic communications with this immersive program. Piedmont MSOC. (Photo: Karl L. Moore) Film & Documentary Production The film industry is thriving in Georgia, and, through this major, we can help give you the foundation to become an integral part of media production. Close up view of a video camera recording. The subjects being videoed are out of focus in the background. Marketing Our experienced professors will get you into the minds of consumers and businesses, while teaching you how to analyze information, formulate plans, and execute concepts that engage customers – all while opening a network of opportunities for you. Students sitting together looking at one student's laptop

Meet our Faculty

Our marketing faculty are industry-savvy educators and researchers who specialize in areas such as consumer behavior, branding, digital strategy, and market analytics. They combine academic theory with practical experience to help students develop strategic thinking, creative problem-solving, and effective communication skills for success in dynamic marketing careers.

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Have Questions?

Where do I start?

​To begin your journey toward becoming an International Studies student at Piedmont University, you can start by applying today! Or, schedule a campus visit and meet with admissions and financial aid advisors, as well as faculty members in the Arts & Sciences department.

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