Marketing
Why Pursue Marketing?
In this modern age, it seems as if everyone is a brand and knows how to deliver a message. If that were truly the case, why doesn’t everyone work in marketing? The truth is that learning how to successfully market a company, brand, or person requires intense training and understanding of people and business, strategy and creativity, and knowledge of how the public digests media. The good news is that there are countless jobs available for those who can do just that – and Piedmont University’s Walker College of Business can teach you how to master and understand all dimensions of marketing.
Piedmont’s experienced faculty can provide you with a transformational skillset. That’s because they practiced (and continue to practice) what they teach. They provide knowledge that spans from Entrepreneurship to Social Media to Sports Marketing. You can then put those lessons to use through internships and by teaming with classmates to tackle real projects for real clients. The results prepare you for a career – or for postgraduate educational opportunities.
How a Piedmont Business Administration Degree with a Marketing Concentration Benefits You
- Understand how people interact with businesses, media, and the perception of advertising – comprehend their needs and wants.
- Learn how to balance creativity with a targeted strategy.
- Gain confidence to make decisions based upon your research and needs.
- Gain real world experience through internships and by tackling real marketing projects for real companies.
Career Opportunities
A business administration degree with a concentration in Marketing from Piedmont opens doors and a wide range of professional pursuits. For instance, our graduates have gone on to build successful careers in:
A concentration in Marketing provides the strategic and creative foundation needed for a career in Advertising & Promotions Management. It equips professionals with skills in consumer behavior, brand strategy, market research, and campaign planning—essential for developing effective promotional initiatives that drive engagement and sales.
A concentration in Marketing prepares individuals for a career as a Content Strategist by developing skills in audience analysis, brand messaging, and digital media planning. It enables professionals to create targeted, engaging content that aligns with business goals and drives meaningful customer interactions.
A concentration in Marketing supports a career in Copywriting by building a strong understanding of consumer psychology, brand voice, and persuasive communication. It helps writers craft compelling messages that resonate with audiences and support marketing objectives across various media platforms.
A concentration in Marketing equips individuals for a career as a Social Media Coordinator by developing skills in digital strategy, audience engagement, and content planning. It prepares professionals to manage platforms effectively, build brand presence, and analyze performance metrics to optimize outreach.
A concentration in Marketing helps prepare you for a career in Data Science by building a foundation in data analysis, consumer behavior, and statistical tools used to drive marketing decisions. It bridges the gap between raw data and strategic insights that influence business outcomes.
A concentration in Marketing supports a career in Market Research Analysis by teaching how to collect, analyze, and interpret data about consumers and markets. It enables professionals to provide actionable insights that guide product development, branding, and strategic planning.
A concentration in Marketing prepares individuals for a career in Marketing Management by developing skills in strategic planning, brand development, consumer behavior, and campaign execution. It equips professionals to lead marketing initiatives that drive business growth and customer engagement.
More About Marketing
Learn more about Marketing and the variety of options available to you as a Piedmont student.
Piedmont University marketing students must complete 120 hours of course work, including 39 hours of business core classes 21 hours of concentrated coursework, to complete their Bachelor of Science degree. Marketing internships are a valuable part of this curriculum, as well as projects based around real marketing strategies and implementations.
Many of our professors are former marketing employees – but not all of them. That’s because some of them still work in the marketing sector on top of their teaching duties at Piedmont. This real-world experience and advice proves invaluable to our students, especially in a field that is constantly evolving.
Our marketing programs are about more than just learning business and advertising practices. We embrace a liberal arts education, which develops nimble minds for a fast-changing workplace. The marketing concentration incorporates adventurous thinking with required skills in statistics, research, data mining, and creativity. At Piedmont, you will learn a wide range of skills – so that you can ask the right questions. Combine those distinctions with the most up-to-date curriculum, utilizing independent research – and you can see how this degree can transform you into an industry innovator. We make sure that you are ready for whatever path you choose post-graduation.
Related Programs
Intrigued by Marketing? You might also be interested in one of these programs:
Meet our Faculty
Meet our talented faculty with both academic and professional experience in Marketing.
Where do I start?
To begin your journey toward becoming a Marketing student at Piedmont University, you can start by applying today! Or, schedule a campus visit and meet with admissions and financial aid advisors, as well as faculty members in marketing.