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Marketing

Make Excelling Your Brand.

It seems everyone considers himself or herself a marketing expert. Sorry to disappoint, but that title goes only to wellschooled individuals with: The instincts to understand people and businesses. The ability to mesh strategy with creativity. The confidence to make critical judgement calls. While those talents may seem a tall order, they are natural outcomes for the Marketing Concentration of the Walker School of Business. (View Rack Card)

Why Study Marketing at Piedmont?

Getting into the minds of consumers and businesses – comprehending their needs and wants – is the first requirement for someone set on a career in sales, advertising, consumer relations, brand management, or marketing research. And it’s a key requisite for graduate school. It is by no means the only requirement. There is also the ability to analyze information, formulate multi-platform marketing strategies, and develop concepts that engage the customer. At Piedmont, that transformational skill set is inspired by faculty who have practiced (and continue to practice) what they teach. Covered in classes that span from Entrepreneurship to Sports Marketing. Then brought into practical focus through internships, Maymester opportunities, and by teaming with classmates to tackle real projects for real clients.

Concentration Requirements

BUSA 3250. Consumer Behavior
BUSA 4300. Entrepreneurship and New Venture Management
BUSA 4350. Marketing Research
BUSA 4550. Leadership
Electives: Choose three from:
BUSA 3340. Sports Economics
BUSA 3410. Financial Statement Analysis
BUSA 4100. Advertising & Promotion or MCOM 3700. Advertising and Communications
BUSA 4120. Sports Marketing
BUSA 4250. Sales Management
BUSA 4340. Facilities and Event Management
BUSA 4700. Marketing Internship
BUSA 4990. Business Directed Maymester
Note: Students interested in the area of Sports Marketing should consider BUSA 3340,
BUSA 4120, and BUSA 4340 as electives above.