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General Business

The general business concentration is designed for students wishing to obtain a broad exposure to several functional areas of modern business. Electives should be chosen with the student's specific career goals in mind. This concentration also prepares students for graduate study.

Concentration Requirements

BUSA 3410. Financial Statement Analysis
BUSA 4300. Entrepreneurship and New Venture Management
BUSA 4550. Leadership
Electives: Choose two from:
BUSA 3340. Sports Economics
BUSA 4100. Advertising & Promotion or MCOM 3700. Advertising and Communications
BUSA 4310. Investment Management
BUSA 4320. Human Resource Management
BUSA 4700. Business Internship
BUSA 4800. Quality Management
Electives: Choose two from:
BUSA 3130. Financial Institutions and Markets
BUSA 3250. Consumer Behavior
BUSA 3310. Organizational Behavior
BUSA 4250. Sales Management
BUSA 4990. Business Directed Maymester